Core Areas

Foundations:

Business Activity & Objectives

• Types of Business, Sectors, Goals, Stakeholders

Business Structure & Ownership

• Sole Trader, Partnerships, Corporations, Franchises

Entrepreneurship & Innovation

• Startups, Risk Analysis, Business Planning

Marketing & Market Research

• 4Ps of Marketing, Target Audience, SWOT & PESTLE Analysis

Operations Management

• Production Processes, Quality Assurance, Supply Chains

Human Resource Management

• Recruitment, Training, Motivation Theories, Organizational Structures

Financial Management

• Cash Flow, Break-even Analysis, Profit/Loss, Budgeting

Business Strategy & Decision Making

• Business Growth, Mergers & Acquisitions, Competitive Strategy

Global Business

• International Trade, Exchange Rates, Globalization

Ethics & Sustainability in Business

• Corporate Social Responsibility (CSR), Ethical Trading